Frazer Kidd are delighted to have acted on behalf of Alterity Investments as letting agents at The Keep.

Today was the soft opening of the Apple store, the last of the three retailers to occupy the scheme, joining H&M and Deichmann.

Not only is this the only Apple store on the island of Ireland, but this is also the latest Apple store format, a Version E store, and is the only one to date that is “high street” and not in a covered shopping centre. The store has nearly 60ft of frontage plus c.10,000 sq ft of sales, product experience areas and “back stage” space.

It is incredibly pleasing to see one of the world’s largest companies commit to and invest in this Belfast City Centre store and it was a pleasure to play a part in the process.